FS

Brand Statement video

ABOUT THE PROJECT

FS is a major white label telecom services provider in Brazil.

The job scope: rebranding and positioning FS as a DTC player that sold products online.

 

The deliverables were a new logo, brand book, brand statement, a corporate advertising campaign and we give birth to its first shelf product, HERO, in which we create the name, concept, and brand ID.

 

Company website: https://fshero.com.br/ 

MY ROLE

I worked as an Account and Project Manager.

. I conducted most of the meetings with the client, from the first pitch to close the deal to approve the ideas.

. I was the client inside the agency and the agency inside the client.

. I managed the schedule and all resources needed, such as hire specialized professionals during the process and contracted suppliers.

Generative Brand identity

FS logo
FS Logo Hero
FS_Security
FS_Assistance
FS_Learning
FS_Insurance