Brand Statement video
ABOUT THE PROJECT
FS is a major white label telecom services provider in Brazil.
The job scope: rebranding and positioning FS as a DTC player that sold products online.
The deliverables were a new logo, brand book, brand statement, a corporate advertising campaign and we give birth to its first shelf product, HERO, in which we create the name, concept, and brand ID.
Company website: https://fshero.com.br/
I worked as an Account and Project Manager.
. I conducted most of the meetings with the client, from the first pitch to close the deal to approve the ideas.
. I was the client inside the agency and the agency inside the client.
. I managed the schedule and all resources needed, such as hire specialized professionals during the process and contracted suppliers.
Generative Brand identity