BANBERG - SEM DONO BEER

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ABOUT THE PROJECT

Bamberg is a handcrafted beer made in Brazil.

 

We teamed up with the Bamberg Brewery and charity Adote um Focinho to create Sem Dono Beer (Abandoned Beer), a delicious pilsner that was sold in shops around Brazil.
Each bottle featured a dog that is up for adoption at the pet charity ADOTE UM FOCINHO.

In one week, the campaign had 21 million media impressions.
All six dogs found a new home and the beer became a permanent product at Bamberg brewery.
We won Silver at Ad Age's Small Agency Awards and were a finalist at the Wave Festival.

MY ROLE

. I worked as an Account and Project Manager;

. I conducted meetings and interactions with the client;

. Managed the resources and the project schedule.

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